Are You on the Social Media Bandwagon or Missing the Boat?

Posted by on Feb 29, 2012 in Goal Setting | 0 comments

Are You on the Social Media Bandwagon or Missing the Boat?

I have recently started a new endeavor with fellow Go-Giver Coaches Mike Benton and Todd Pillars and it requires me to do some research.  In coming up with ideas and content for our super huge, ultra secret project we will be launching in April, I have started researching statistics on the best ways to reach many people.   The statistics I am finding,  in regards to internet presence for any company, is pretty outstanding.  Here are just a few facts I found that I think are outstanding pieces of information to know about:

  • A study was conducted by Bain and Company that was looking to answer the question of: does any one profit from using social media?  What they found out was “that customers who engage with companies over social media spend 20 percent to 40 percent more money with those companies than other customers. They also demonstrate a deeper emotional commitment to the companies”  and that “more than 60 percent of Internet-connected individuals in the US now engage on social media platforms every day”.  WOW!!!  Now if you are a company that does not yet have a social media page…what are you waiting for??
  • I was reading a piece by the Wall Street Journal the other day that said that the average person spends about 7 hours a month on Facebook alone.  Again…wow!
  • From Inman News I learned that 50% of the reason why a Facebook page fails to generate any business is because of lack of engagement by the company to its “fans” and the number 1 shared thing on Facebook is photos.
  • I took a class the other day to complete some continuing education credits and the instructor told us that 89% of people looking to buy a home first looked for it online (I am in real estate, of course I had to throw a real estate statistic in here! :))

So what does all this have to do with you?  Maybe nothing.  For me it shows me where I have to put some of my energy in creating the most successful business model possible.  So how much time do you spend on social media in a day?  Is there a company you frequent to make your purchases?  How do you feel about that company when you say their name?  Is that something you want your clients to think about you?



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